Senin, 29 November 2010

[Z925.Ebook] Download PDF RHCSA/RHCE Red Hat Linux Certification Study Guide, Seventh Edition (Exams EX200 & EX300), by Michael Jang, Alessandro Orsaria

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RHCSA/RHCE Red Hat Linux Certification Study Guide, Seventh Edition (Exams EX200 & EX300), by Michael Jang, Alessandro Orsaria



RHCSA/RHCE Red Hat Linux Certification Study Guide, Seventh Edition (Exams EX200 & EX300), by Michael Jang, Alessandro Orsaria

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RHCSA/RHCE Red Hat Linux Certification Study Guide, Seventh Edition (Exams EX200 & EX300), by Michael Jang, Alessandro Orsaria

Based on Red Hat Enterprise Linux 7, the new edition of this bestselling study guide covers the updated Red Hat Certified System Administrator (RHCSA) and Red Hat Certified Engineer (RHCE) exams.

RHCSA/RHCE Red Hat Linux Certification Study Guide, 7th Edition is fully revised to cover the recently released Red Hat Enterprise Linux 7 and the corresponding RHCSA and RHCE certification exams. This new edition provides complete coverage of all official exam objectives for the new exams.



An integrated study system based on proven pedagogy, this revised bestseller features special elements that reinforce and teach practical skills while preparing candidates for the exam. Each chapter includes step-by-step exercises, Exam Watch and On-the-Job sidebars, Two-Minute Drills, end-of-chapter self tests, and hands-on lab questions. Electronic content includes four complete lab-based practice exams to ensure you’re ready to sit for the live exams.



  • Complete coverage of all exam objectives and performance-based requirements related to the exams, including difficult lab-based scenarios


  • Electronic content includes four complete lab-based practice exams, two for RHSCA and two for RHCE


  • A proven study system for RHCSA and RHCE candidates


  • Sales Rank: #32878 in eBooks
  • Published on: 2016-04-15
  • Released on: 2016-04-15
  • Format: Kindle eBook

About the Author

Michael Jang, RHCE, LPIC, MCSE, is the author of the three previous bestselling editions of RHCSA/RHCE Red Hat Linux Certification Study Guide as well as RHCSA/RHCE Red Hat Linux Certification Practice Exams with Virtual Machines, Mike Meyers' Linux+ Certification Passport, and several other books. Alessandro Orsaria, RHCA, RHCA, CCIE, is an IT Infrastructure Architect with more than 15 years' experience with Linux systems.

Most helpful customer reviews

12 of 12 people found the following review helpful.
Worth The Wait!
By Steve W. Bonds
While waiting for this book I had the opportunity to try and use a number of the other RHEL7 RHCE guides and found them all rather disappointing. This author's RHEL6 guide was the one I made the most use of when studying for my RHCE, and this guide looks like it's of the same high quality. I don't envy him the task of learning all the changes in RHEL7 and incorporating them into this new book! It looks like he hit most of them.

I was a bit annoyed that he hand-waves past one of the biggest RHEL7 changes-- network interface naming. He notes that one can configure a network interface to be called 'eth0' and then proceeds to use minimally changed examples from RHEL6. I would have liked to have seen more of a RHEL7-ish way of doing things rather than a quick and dirty "keep it like RHEL6" approach, but I also understand that if we waited for this book to be perfect, RHEL8 probably would already be released before the "perfect" book would be.

I've also had trouble finding the online errata. The site they list for downloads and errata doesn't seem to know this book exists yet. Maybe it's still too new.

5 of 5 people found the following review helpful.
The only book you may need for RHEL certification
By Amazon Customer
The do to book when it comes to getting certified.
Used Mr. Jang's RHEL 6 book to get certified last time and am using this one (RHEL 7) to get updated.
Complete and proven in my case, PDF's included for on the go studying, with no DRM!

1 of 1 people found the following review helpful.
Great study material for RHCSA/RHCE
By Jwhstman
The book is great (I have not taken the RHCSA 7 test since I started using this book). I have read other RHCSA 7 books and feel this is the superior book. The information for the different tasks is concise. I really appreciate this fact. I'm not a super smart person so I need things to be explained clearly. My only complain would be the fact that the author provides the minimal amount of information on the different subjects. In order to get a deep dive of certain things, I had to do some self study on the matter. However, the author makes this fact clear from the very beginning. He advises that the book will not cover everything you need to know on a topic and that RHCSA 7 attempts are not for Linux beginners. He also suggests additional study material if you're a newbie or alternate certifications that would be more appropriate for a less experienced Linux user/administrator. If you have a decent Linux background (regardless of distribution) and can move around in the command line and do simple stuff, or have a little bit of Red Hat experience, this book is for you. If you lack an overall understanding of Linux, the command line, directory tree structure, configuration files, etc. this book will certainly teach you things but you'll have to fill the knowledge gap with more "beginner" level study material.

See all 29 customer reviews...

RHCSA/RHCE Red Hat Linux Certification Study Guide, Seventh Edition (Exams EX200 & EX300), by Michael Jang, Alessandro Orsaria PDF
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Sabtu, 27 November 2010

[I750.Ebook] PDF Download The Resilience Factor: 7 Keys to Finding Your Inner Strength and Overcoming Life's Hurdles, by Karen Reivich, Andrew Shatte Ph.D.

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The Resilience Factor: 7 Keys to  Finding Your Inner Strength and Overcoming Life's Hurdles, by Karen Reivich, Andrew Shatte Ph.D.

Resilience is a crucial ingredient–perhaps the crucial ingredient–to a happy, healthy life. More than anything else, it's what determines how high we rise above what threatens to wear us down, from battling an illness, to bolstering a marriage, to carrying on after a national crisis. Everyone needs resilience, and now two expert psychologists share seven proven techniques for enhancing our capacity to weather even the cruelest setbacks.

The science in The Resilience Factor takes an extraordinary leap from the research introduced in the bestselling Learned Optimism a decade ago. Just as hundreds of thousands of people were transformed by "flexible optimism," readers of this book will flourish, thanks to their enhanced ability to overcome obstacles of any kind. Karen Reivich and Andrew Shatté are seasoned resilience coaches and, through practical methods and vivid anecdotes, they prove that resilience is not just an ability that we're born with and need to survive, but a skill that anyone can learn and improve in order to thrive.

Readers will first complete the Resilience Questionnaire to determine their own innate levels of resilience. Then, the system at the heart of The Resilience Factor will teach them to:

• Cast off harsh self-criticisms and negative self-images
• Navigate through the fallout of any kind of crisis
• Cope with grief and anxiety
• Overcome obstacles in relationships, parenting, or on the job
• Achieve greater physical health
• Bolster optimism, take chances, and embrace life

In light of the unprecedented challenges we've recently faced, there’s never been a greater need to boost our resilience. Without resorting to feel-good pap or quick-fix clichés, The Resilience Factor is self-help at its best, destined to become a classic in the genre.




From the Hardcover edition.

  • Sales Rank: #27057 in Books
  • Brand: Unknown
  • Published on: 2003-10-14
  • Released on: 2003-10-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .7" w x 5.40" l, .64 pounds
  • Binding: Paperback
  • 352 pages
Features
  • The Resilience Factor: 7 Keys to Finding Your Inner Strength and Overcoming Life's Hurdles

Amazon.com Review
In the capable hands of psychologists Karen Reivich and Andrew Shatté, resilience is not a Band-Aid or a buzzword. It is a habit of mind. The Resilience Factor is a practical roadmap for navigating unexpected challenges, surprises, and setbacks at work and home. Their premise--that your thinking style determines your resilience--underlies the books promise: you can boost resilience by changing the way you think about adversity.

The authors synthesize decades of research in cognitive psychology, particularly the work of Aaron Beck and Martin Seligman, to create seven practical strategies for bouncing back. Each strategy demonstrates how "thinking styles" affect emotions and behavior. "The secret is accurate thinking, not positive thinking," they explain. After completing a "Resilience Questionnaire," readers learn to turn off negative thoughts, avoid thinking traps, detect "icebergs"--the basic beliefs that cause us to overreact--and restore perspective. Each strategy is illustrated with vivid examples, including acting-out teenagers, battle-torn marriages, downsized workplaces, and the loss of loved ones. This insightful book offers clear descriptions of resilient thinking and workable tools for changing our minds. --Barbara Mackoff

From Publishers Weekly
Reivich and Shatté's book is reminiscent of the bestselling Seven Habits of Highly Effective People, not just in the number of skills it discusses, but in the approach the authors take, too. They focus on the thinking rather than feeling side of the human psyche, but their intent is to ultimately affect readers' emotional reactions through helping them reprogram their thoughts. University of Pennsylvania professors Shatté and Reivich argue that feelings are a result of thinking; therefore, by changing the way one thinks, one can control one's emotional reactions to stressful situations. They promote an "ABC" system: "A" stands for adversity ("what pushes your buttons"), "B" is your inherent belief about life, which triggers your responding actions and feelings, or "C" ("consequences"). The A's are bound to keep hitting us, but if we analyze and revamp our B's, our C's will improve, resulting in greater peace and happiness. Although skeptics may not be convinced that changing one's thoughts can change one's life, the book could be of help to those who feel powerless over their emotions. Agent, Richard Pine.
Copyright 2002 Reed Business Information, Inc.

From the Inside Flap
Resilience is a crucial ingredient-perhaps "the crucial ingredient-to a happy, healthy life. More than anything else, it's what determines how high we rise above what threatens to wear us down, from battling an illness, to bolstering a marriage, to carrying on after a national crisis. Everyone needs resilience, and now two expert psychologists share seven proven techniques for enhancing our capacity to weather even the cruelest setbacks.
The science in "The Resilience Factor takes an extraordinary leap from the research introduced in the bestselling "Learned Optimism a decade ago. Just as hundreds of thousands of people were transformed by "flexible optimism," readers of this book will flourish, thanks to their enhanced ability to overcome obstacles of any kind. Karen Reivich and Andrew Shatte are seasoned resilience coaches and, through practical methods and vivid anecdotes, they prove that resilience is not just an ability that we're born with and need to survive, but a skill that anyone can learn and improve in order to thrive.
Readers will first complete the Resilience Questionnaire to determine their own innate levels of resilience. Then, the system at the heart of "The Resilience Factor will teach them to:
- Cast off harsh self-criticisms and negative self-images
- Navigate through the fallout of any kind of crisis
- Cope with grief and anxiety
- Overcome obstacles in relationships, parenting, or on the job
- Achieve greater physical health
- Bolster optimism, take chances, and embrace life
In light of the unprecedented challenges we've recently faced, there's never been a greater need to boost our resilience. Without resorting to feel-good pap orquick-fix cliches, "The Resilience Factor is self-help at its best, destined to become a classic in the genre.

"From the Hardcover edition.

Most helpful customer reviews

138 of 142 people found the following review helpful.
The Best of Self-Help
By A Customer
As a psychologist, I have read a lot of self-help books. Typically, I'm disappointed by the flimsy substance and empty "pump up" aphorisms. I was prepared to think the same of The Resilience Factor -- but I was wrong. The Resilience Factor is based on years of scientific research into the "ingredients" of resilience and seven skills that can increase your resilience no matter how resilient (or un-resilient) you are today. The authors describe the work they have done with children, parents, and corporate employees and how these skills can improve your productivity and happiness. Better yet, the book is filled with vivid, compelling case studies (and a lot of humor) which makes the book a pleasure to read. I will recommend this book to all of my clients (and my family and friends). It's a must-read.

55 of 58 people found the following review helpful.
Exactly right
By Susannah Bailin
All self-help has the same message -- you can only make positive choices in your life if you can figure out what choices you are making without any thought and then changing course by adding understanding. Most processes expect you to figure out why you do what you do by yourself and then layer their method on top to solve your issues. This process has so many different ways to explore your old habits that you can not help but change and make better choices. My only caveat is that you read this book over a long period of time; perhaps one chapter a week to truly process all of the information.I also suggest reading that chapter before bed and letting your subconscious mull over its lessons overniight. Excellent!

35 of 35 people found the following review helpful.
Exploration of Resilience Using Cognitive Behavior Therapy
By O. Merce Brown
****
This book was an exploration, via cognitive behavioral therapy, of resilience, and gives the reader seven skills to master to increase their own resilience. The two authors, who are also resilience researchers, call these skills: emotion regulation, impulse control, empathy, causal analysis, self-efficacy, and reaching out. These seven skills can be measured (and the book includes self-tests), learned (through practicing concepts discussed in the book) and continually improved.

Although this book was enormously helpful to me, it does cover only the aspect of resilience that responds to CBT, and thus is somewhat narrow in scope. It doesn't explore spiritual aspects of resilience, or other approaches, just cognitive behavioral therapy. However, it does this quite well. In addition, the writing style was academic, so I felt as though I was reading a text, and it was a bit of work to get through it rather than fun. Note that in this paperback version the text is small; I struggled especially with the text size in the inset boxes. Still, with those limitations, it covered the topic well and will be very useful to me.

Recommended.
****

See all 54 customer reviews...

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Jumat, 19 November 2010

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Get ready to take a different perspective on your problems and your life—and the way you live it.

Acceptance and commitment therapy (ACT) is a new, scientifically based psychotherapy that takes a fresh look at why we suffer and even what it means to be mentally healthy. What if pain were a normal, unavoidable part of the human condition, but avoiding or trying to control painful experience were the cause of suffering and long-term problems that can devastate your quality of life? The ACT process hinges on this distinction between pain and suffering. As you work through this book, you’ll learn to let go of your struggle against pain, assess your values, and then commit to acting in ways that further those values.

ACT is not about fighting your pain; it’s about developing a willingness to embrace every experience life has to offer. It’s not about resisting your emotions; it’s about feeling them completely and yet not turning your choices over to them. ACT offers you a path out of suffering by helping you choose to live your life based on what matters to you most. If you’re struggling with anxiety, depression, or problem anger, this book can help—clinical trials suggest that ACT is very effective for a whole range of psychological problems. But this is more than a self-help book for a specific complaint—it is a revolutionary approach to living a richer and more rewarding life.

  • Learn why the very nature of human language can cause suffering
  • Escape the trap of avoidance
  • Foster willingness to accept painful experience
  • Practice mindfulness skills to achieve presence in the moment
  • Discover the things you really value most
  • Commit to living a vital, meaningful life

This book has been awarded The Association for Behavioral and Cognitive Therapies Self-Help Seal of Merit — an award bestowed on outstanding self-help books that are consistent with cognitive behavioral therapy (CBT) principles and that incorporate scientifically tested strategies for overcoming mental health difficulties. Used alone or in conjunction with therapy, our books offer powerful tools readers can use to jump-start changes in their lives.

  • Sales Rank: #4997 in Books
  • Brand: Unknown
  • Published on: 2005-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.25" w x .75" l, 1.15 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Get Out of Your Mind & Into Your Life: The New Acceptance & Commitment Therapy

Amazon.com Review
Trying to "change" negative thoughts through cognitive gymnastics is like trying to win a war single-handedly. Why waste a life trying the impossible? In Get Out of Your Mind and Into Your Life: The New Acceptance and Commitment Therapy, advocate Dr. Steven Hayes escorts the mildly depressed, angry, and anxiety prone through a new approach to handling suffering--universal human suffering caused by language's illusions. Rather than fighting off bad thoughts and feelings with internal pep talks, Hayes beautifully explains how to embrace those pessimistic and foreboding mental voices (much like welcoming home one's cranky, play-worn children), "defuse" them with respectful attention, and commit to leading a purposeful life that includes their occasional ranting.

Intriguing exercises help readers identify their core struggles, parse these into manageable pieces, and develop effective ways to move beyond rumination. The work progresses easily, thanks to Hayes' engaging style and his grace in coaching readers. Critics of cognitive and behavioral therapies will warm to Hayes' logical explanations of language's pitfalls (even language used by other therapeutic approaches); his sometimes goofy--but surprisingly effective--exercises; well-timed etymology lessons; and his uncanny ability to predict and skillfully address reader reactions throughout the workbook. Ironically, the path to life clocks many hours in the mind; plan to dedicate an intensive month of introspection to this program. Anyone who has been accused of thinking too much, who begrudges compliments, pines for a different life, or feels trapped at a mental dead end can benefit from Hayes' superior guidance.--Liane Thomas

Dr. Steven Hayes answers a few questions about his book, and describes how his research was inspired by his own struggles with panic and anxiety.

Questions for Steven Hayes

Amazon.com: Can you give us a lay person's primer on acceptance and commitment therapy?

Steven Hayes: Acceptance and Commitment Therapy (ACT) is based on a rather remarkable fact: when normal problem solving skills are applied to psychologically painful thoughts or feelings, suffering often increases. Our research program has shown this in thousands of patients, in almost every area of human suffering. Fortunately, we have discovered why this is and we have developed some ways of correcting it.

The basic research underlying ACT shows that entanglement with your own mind leads automatically to experiential avoidance: the tendency to try first to remove or change negative thoughts and feelings as a method of life enhancement. This attempted sequence makes negative thoughts and feelings more central, important, and fearsome--and often decreasing the ability to be flexible, effective, and happy.

The trick that traps us is that these unhelpful mental processes are fed by agreement OR disagreement. Your mind is like a person who has to be right about everything. If you know any people like that you know that they are excited when you agree with them but they can be even more excited and energized when you argue with them! Minds are like that. So what do you do?

ACT teaches you what to do. I will say what that is, but readers need to understand that these mere words will not be useful in and of themselves. Minds are too clever for that! That is why the book has so many exercises and why we have a free discussion group on line for people working through the book (http://health.groups.yahoo.com/group/ACT_for_the_Public/). What ACT teaches is acceptance of emotions, mindful awareness of thoughts, contact with a transcendent sense of self, and action based on chosen values. This constellation of skills has shown itself in controlled research to help with an amazingly large range of problems, from anxiety to managing the challenges of physical disease, from depression, to stopping smoking.

Amazon.com: Some of this work is said to have come from your own battles with anxiety and panic. How did these ideas apply to your own struggles?

Steven Hayes: It was my own panic disorder that first put me on to the problem we have now confirmed in our research. My panic disorder began a little over 25 years ago. I watched in horror as it grew rapidly, simply by applying my normal problem solving skills to it. Anxiety felt awful and seemingly made it impossible to function, so it was obvious to me that I first needed to get rid of it before my life would improve. I tried lots of things to do that. But this very effort meant I had to constantly evaluate my level of anxiety, and fearfully check to see if it was going up or down as a result of my efforts. As a result, anxiety quickly became the central focus of my life. Anxiety itself became something to be anxious about, and meanwhile life was put on hold.

After two or three years of this I'd had enough. I began to experiment with acceptance, mindfulness, and valued action instead of detecting, disputing, and changing my insides.

I remember a moment that symbolizes the change in direction. In the middle of a panic attack, with a guttural scream like you hear in the movies, I literally shouted out loud to my own mind. "You can make me feel pain, you can make me feel anxiety," I yelled. "But you cannot make me turn away from my own experience."

It has not been a smooth path and it was several years before anxiety itself was obviously way down (getting it to go down was no longer my purpose, remember, but ironically when you stop trying to make it happen, often it does), but almost immediately life opened up again. ACT is the result of over 20 years of research, following the lead this provided.

Amazon.com: You are a language researcher and chapter two of Get Out of Your Mind and Into Your Life is called "Why Language Leads to Suffering." Can you tell us why you suggest that language is a source of human suffering?

Steven Hayes: Human language (by that I mean our symbolic abilities generally) is central to effective human cognition. It evolved to keep us from starving or being eaten--and it has done a pretty good job of that.

The key to symbolic processes is the ability to relate events in new and arbitrary ways. Our research program has shown this ability even in 14 month old babies, and we now know it comes from direct training from parents and others as part of normal language development. It is a wonderful skill. It allows us to imagine futures that have never been, and to compare situations that have never actually been experienced. That is the every essence of human verbal problem solving.

But that same process has a downside for human beings. For example, it allows us to fear things we have never experienced (e.g., death). It allows us to run from the past or compare the dull present to a fantasized future and to be unhappy as a result. And in my case it lead to the common sense but ultimately unhelpful idea that I needed to get rid of anxiety before I could live well.

We get a lot of training in how to develop and use our minds, but we get very little training in how to step out of the mental chatter when that is needed. As a result, this mental tool begins to use us. It will even claim to BE us. The overextension of human language and cognition, I believe, is at the core of the vast majority of human suffering in the developed world and human technology (the media) is only amplifying the problem by exposing us to an ever increasing stream of symbols and images. Learning how to get out of your mind and into your life when you need to do that is an essential skill in the modern world.

Review
“With kindness, erudition, and humor, the authors of Get Out of Your Mind and Into Your Life educate readers into a new way of thinking about psychological issues in general and life satisfaction in particular. Their combination of cutting-edge research and resonance with ancient, tried-and-true practices makes this one of the most fascinating and illuminating self-help books available. If you’re tired of standard psychological parlance and still frustrated with your quality of life, this book can be a godsend.” —Martha Beck, columnist for O Magazine and author of Finding Your Own North Star and Expecting Adam.

“This manual, firmly based on cutting-edge psychological science and theory, details an innovative and rapidly growing approach that can provide you with the power to transform your very experience of life. Highly recommended for all of us.” —David H. Barlow, professor of psychology, research professor of psychiatry, and director of the Center for Anxiety and Related Disorders at Boston University.

“This is the quintessential workbook on acceptance and commitment therapy. Written with wit, clinical wisdom, and compassionate skepticism, it succeeds in showing us that, paradoxically, there is great therapeutic value in going out of our minds. Once released from the struggle with thought, we are free to discover that a life of meaning and value is closer at hand than thought allowed. This book will serve patients, therapists, researchers, and educators looking for an elegant exposition of the nuts and bolts of this exciting approach.” —Zindel V. Segal, Ph.D., the Morgan Firestone Chair in Psychotherapy and professor of psychiatry and psychology at the University of Toronto and author of Mindfulness-Based Cognitive Therapy for Depression.

“This book is a user-friendly tool for clinicians who may be looking for adjunct handouts for clients with a wide variety of issues. Exercises found within can help deepen, structure, or guide experiences contacted in session. As a stand-alone self-help book, it brings to light the guiding principles that make ACT such an empowering approach. I highly recommend this book to clinicians and laypeople alike.” —Sandra Georgescu, Psy.D., assistant professor at the Chicago School of Professional Psychology.

From the Publisher
This book develops acceptance and commitment therapy (ACT), a revolutionary and exciting new direction in psychotherapy, into step-by-step exercises readers can use to get relief from emotional pain. Written by ACT’s founding theorist, the book offers a self-help program proven to be effective for coping with a range of problems, from anxiety to depression, eating disorders to poor self-esteem.

Most helpful customer reviews

92 of 94 people found the following review helpful.
Spectacular
By Alguien
I suffer of OCD and panic attacks (if Hell exists, and I believe so, I am sure it has to be something like an eternal panic attack). My life had been, for many years -about 15-, all about my obsessions, compulsions and fears. I lived in a continuous reactive mode to my mind. If my mind was over-curious or stressed I felt fear and just followed it. I would be amazed at myself and my continuous, unstopping over-thinking.

I started by reading Tolle's "The Power of Now". The book, instead of helping me, caused me panic attacks (well, the book and my personal circumstances too). I was feeling like "Well, my thougts are different from myself and my self-identity, but... if I am not my mind, if I am not my thoughts, then who am I?". Afterwards, I read "Brain Lock". Great book! Still, I was living in continuous reactive mode: if an obsessive thought would come, I would react with the book methodology (Realize one is having a thought, realize one has OCD, find something else to do and, finally, stop giving importance to the obsessions). The book was a breakthrough for me into CBT. But, walking down a library some day, prey of a depression after a panic attack had spoiled a relationship, I came across this book (Get out of our mind...) I bought it with a bunch of other books.

What makes this book so great is that it takes you by hand to ACT (a form of CBT) and actually has compassion at yourself. It goes slowly. It repeats the ideas several times and makes amazing analogies. It explains, in plain English, the mind-trap of trying not to think something and how this is a loophole (the less you try to think on an elephant, the more you think of it). It contains plenty of exercises. I did them (Do them! They actually get yourself out of your talkative mind) and started feeling the change. I had lots of fear at the beginning, to confront my fears -yes: fear of my fears), but after some time I learned -or am learning- to accept my thoughts without fighting them... and then...

...and then, there was this chapter which actually was called "If I am not my thoughts, then who am I"!! This chapter opened my eyes to living my life not reactively (like, sadly, most people I know do) but proactively: you don't have to follow every little whim and capricious idea that spots on your mind! You can live according to your values and principles!

This book changed my life. God knows it did. And OCD and panic have made disasters in my life (destroyed a relationship with a wonderful woman, swamped myself and made me keep stuck on the same laboral position for years, and a very long etcetera), but I am not going to pay attention to them anymore. No matter how much they "yell" inside myself.

I got things more important to do than solving my "OCD/Panic" situation. I have some values to live for and some people to love.

10/10 (I am re-reading the book now, just after I finished it)

7 of 7 people found the following review helpful.
Don't get caught up in the negative reviews
By Tyler Nelson
This is a very insightful book. Very well written and very easy to follow. It goes over many insightful things that you would never even begin to think about that can very much help you with your internal suffering. Reading the many negative reviews on here, made me feel like this book was not going to be helpful, and that I was going to waste my time reading that, but have come to realize that these people probably didn't try very hard to get better and give this book much of a chance. I truly do believe that if you spend time and effort in using the techniques and exercises in this book you will see much improvement. A big thanks to the studies that went into this book, and everybody that helped contribute to this book. This is one of the most helpful books I have come across.

13 of 13 people found the following review helpful.
A wonderful addition to individual therapy sessions
By M. Joann Wright
I have used this book for a number of years as an adjunct to individual psychotherapy sessions with wonderful results! The workbook allows the client to deepen his or her understanding of our discussions, and complete work sheets between sessions. I have seen remarkable changes in the folks I work with who have used this volume. Examples include a woman who was out of work for many years connected with her values and started living her days in more value-laden ways for the first time in over 20 years; a man who dreamed of going back to college enrolled in a doctoral program; a woman, devastated by divorce, finally started opening up to the possibilities of finding a meaningful, loving relationship after four years of isolation... these are but a few of dozens of examples of the tremendous impact I have seen this model of psychotherapy have on people's lives. Incidentally, I did not witness such success with my clients while using "traditional CBT" for over 17 years. This is truly a remarkable approach. While some claim a lack of evidence base for the model, I offer you (in brief) the following:

Based on 18 years of research before the release of Hayes, Strosahl and Wilson's 1999 "Acceptance and Commitment Therapy: An Experiential Approach to Behavior Change" and endorsed by SAMHSA's National Registry of Evidence-based Programs and Practices, ACT certainly has deep roots and strong footing in the scientific community.

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Rabu, 17 November 2010

[O135.Ebook] Fee Download Aristotle: Nicomachean Ethics (Cambridge Texts in the History of Philosophy), by Aristotle

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Aristotle: Nicomachean Ethics (Cambridge Texts in the History of Philosophy), by Aristotle



Aristotle: Nicomachean Ethics (Cambridge Texts in the History of Philosophy), by Aristotle

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Aristotle: Nicomachean Ethics (Cambridge Texts in the History of Philosophy), by Aristotle

This new edition of Aristotle's Nicomachean Ethics is an accurate, readable and accessible translation of one of the world's greatest ethical works. Based on lectures Aristotle gave in Athens in the fourth century BCE, Nicomachean Ethics is one of the most significant works in moral philosophy, and has profoundly influenced the whole course of subsequent philosophical endeavour. It offers seminal, practically oriented discussions of many central ethical issues, including the role of luck in human well-being, moral education, responsibility, courage, justice, moral weakness, friendship and pleasure, with an emphasis on the exercise of virtue as the key to human happiness. This second edition offers an updated editor's introduction and suggestions for further reading, and incorporates the line numbers as well as the page numbers of the Greek text. With its emphasis on accuracy and readability, it will enable readers without Greek to come as close as possible to Aristotle's work.

  • Sales Rank: #90458 in Books
  • Published on: 2014-12-29
  • Released on: 2014-11-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .47" w x 5.98" l, .93 pounds
  • Binding: Paperback
  • 225 pages

Review
Praise for the first edition:
"A teacher looking for a single translation of the Nicomachean Ethics to use as a textbook, and a general reader who wishes to rely on a single translation of this work, will do well to choose Crisp."
Utilitas

About the Author
Roger Crisp is Uehiro Fellow and Tutor in Philosophy at St Anne's College, Oxford and Professor of Moral Philosophy at the University of Oxford. He edited the Oxford Handbook of the History of Ethics (2013), and is author of Reasons and the Good (2006) and several articles on ethics, including one for The Cambridge Companion to Utilitarianism (Cambridge, 2014).

Most helpful customer reviews

0 of 0 people found the following review helpful.
If you like the 'Politics'
By Dr. Charles Saunders
It's Aristotle. If you like the 'Politics', 'Rhetoric', 'Ars Poetica', etc. you will find this to be intellectually stimulating and well worthwhile. In my opinion, everyone should read as much Aristotle as possible. It would make for a lot better world..

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Perfect Condition. Just what I needed for class.

0 of 2 people found the following review helpful.
Five Stars
By Darrian R
Good condition

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Selasa, 16 November 2010

[Z713.Ebook] Download PDF Obama and The Empire, by Fidel Castro

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Obama and The Empire, by Fidel Castro

What are the challenges facing President Obama as seen by a longstanding critic of the US and its foreign policy?

  • Sales Rank: #4253226 in Books
  • Brand: Brand: Ocean Press
  • Published on: 2010-11-30
  • Original language: English
  • Number of items: 1
  • Dimensions: .50" h x 5.40" w x 8.20" l, .31 pounds
  • Binding: Paperback
  • 190 pages
Features
  • Used Book in Good Condition

About the Author
Fidel Castro (1926-) led a guerrilla movement in Cuba that overthrew the Batista dictatorship in 1959. Despite innumerable assassination attempts, the Cuban president was the nemesis of 10 US administrations. He retired due to ill-health in August 2006, but has continued to make characteristically forthright comments on world events and US-Cuba relations. Obama is the eleventh US president to confront Fidel Castro.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good read, insights into Castros thinking about US Policy
By Beviejane
Gives insights into what Castro thinks about the US and Obama, learned a lot about Fidel too. Actually the book is full of hope for the future. I would like to read more books written by Castro to learn more about his thinking.

35 of 45 people found the following review helpful.
An appeal to our humanity
By Malvin
"Obama and the Empire" is an excellent collection of short "reflections" written from May 2008 through June 2010 by the legendary Fidel Castro, who today remains one of the most authentic living critics of the U.S. capitalist state. Filled with numerous insights gained over a lifetime spent successfully resisting empire, Mr. Castro poses the kinds of questions that only someone who has no fear could ask. Indeed, Mr. Castro's ability to forcefully speak truth to power makes him an invaluable if unlikely ally to countless Americans who might be pondering their country's future.

Mr. Castro astutely perceives that there are two Obamas: a person who embodies the hopes and aspirations of the American people; and a chief executive whose ambitions are bound to serve the narrow interests of capital. On the one hand, Mr. Castro generally lauds Obama for his intellect, work ethic and mastery of issues such as global warming. On the other hand, Mr. Castro laments that Obama has been unwilling to act decisively on issues that might prove beneficial to humanity while working frantically to prop up a fatally flawed and unsustainable economic system. Not that any of this comes as a surprise to Mr. Castro; as a witness to the eleventh president to hold office since the Cuban Revolution, Mr. Castro knows full well that Obama's power is constrained by the demands of the economic system over which he presides.

Mr. Castro knows a thing or two about armed struggle, and it is perhaps on this topic that his criticism carries the most weight. Obama is faulted for escalating the unwinnable war in Afghanistan; colonizing the nation of Colombia with military bases; and of course, refusing to lift the embargo on Cuba at a time when even some Republican senators have indicated a willingness to change. However, Mr. Castro is most impressive when he seamlessly ties U.S. foreign policy to the expansionist needs of America's economy. Highlighting Obama's continued funding of the military/industrial complex, Mr. Castro questions why the president finds nothing wrong with allowing robotic weapons to do the dirty work of projecting American power into distant lands.

On that point, Mr. Castro provides a useful perspective from the world's poorer nations. Most Americans rarely consider how our insatiable thirst for human and physical resources might impose higher labor, food and fuel costs on others; nor do we often acknowledge that our consumption habits might be squandering an opportunity to use the earth's resources more wisely and equitably with the goal of lifting up others from poverty. With a billion hungry people in a world that is already feeling the effects of global warming and with little power to challenge the American war machine, Mr. Castro's appeal to our humanity could not be more timely.

I highly recommend this slender (134 pages) but important book to everyone.

10 of 14 people found the following review helpful.
Recently Expanded Edition: At eighty-six he remains leading voice for sanity in our hemisphere; this review of new 2012 edition
By Love Thy Enemy
This previously published collection of essays has recently been expanded and updated to include Fidel's thoughts around the assassination attempt of Rep. Gifford in Arizona, the US 2011 State of the Union Address, etc. This volume closes considering the illegal killing of Bin Laden and its effects on our history, our world, the local society and his family, who were present.

He interrupts this global consideration of this illegal and immoral assassination by making the global local, in recalling correctly: "Still engraved in the minds of hundreds of millions of people are also the horrible images of human beings who, for months and even for years, have been submitted to unbearable and excruciating torture in Guantanamo, an illegally occupied territory in Cuba. They were kidnapped and transferred to secret prisons with the hypocritical connivance of supposedly civilized countries (p. 154)."

For more on the situation of immorality, illegality and injustice still on-going on Guantanamo Bay, please study carefully the excellent and tragic chronicle For God And Country: Faith and Patriotism Under Fire.

This book thus closes considering validly and rationally and substantially the assassination of Ossama Bin Laden by the US government. The penultimate chapter explores the US invasion of Libya, with the driving motive being as everywhere, oil.

We must read this important chapter with our most serious consideration (and like the people of Nineveh hearing the message of Jonah: our deepest sincere repentance), as it begins globally and then specifically to explain why we invade nations with whom we are not at war. Within this informative and clarifying chapter we find this sentence: "The squandering of oil and gas is associated with one of the greatest tragedies, which is far from being resolved, which is suffered by humankind, climate change (p. 147)." With that broad perspective, this essay, drafted February 21, 2011, concludes, after retracing the heroic history of the Libyan revolution, with this warning: "An honest person will always be against any injustice being committed against any people in the world. And, at this moment, the worst thing would be to remain silent in the face of the crime that NATO is getting ready to commit against the Libyan people. The leadership of that war-mongering organization will attack Libya. We must condemn it (p. 149)!" Well, it did, and we all fail to, until now . . .

In the midst of an analysis of our president's address to a grieving Arizona mourning those six killed and congress-lady gravely wounded along with fourteen others on January 8, 2011, President Fidel again takes the global perspective, recounting the facts of the failing US economy, of crop failures worldwide due to climate change, and the dangers of nuclear warfare in this present political instability. Please study these chapters carefully, rationally, and follow up with further study, until at long last even you can act.

There is so much of gold within this volume that I wish to share with you, chapter by chapter, brilliant, correct analysis of where we are and why, but I urge you please to read this book, especially now, in our coming insanity of an election year in which we are buried and baffled by lies rather than these truths, bravely and clearly spoken.

This book carefully weighs events in the Obama administration over the past three years, from May of 2008 through May of this year, 2011 in thirty three insightful essays by President Fidel Castro, and must be read by every American. Forget who wrote them; read them, and find the assumptions we have cherished and are sold melting under the broader light of reason. Great antidote to our national media.

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Kamis, 11 November 2010

[N515.Ebook] Get Free Ebook Lost Tycoon: The Many Lives of Donald J. Trump, by Harry Hurt III

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Lost Tycoon: The Many Lives of Donald J. Trump, by Harry Hurt III

A look at the fortunes and misfortunes of the multimillionaire uses untapped family sources to describe Trump's dealing with political fixers and contractors, his ties to organized crime, his personal life, and his financial situation. 30,000 first printing. Tour.

  • Sales Rank: #825305 in Books
  • Brand: W.W. Norton & Co
  • Published on: 1993-05
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.50" l,
  • Binding: Hardcover
  • 447 pages

From Library Journal
Why are so many people writing "interim" biographies of Trump? Presumably because Trump is a flamboyant case of truth being sometimes stranger than fiction and because there is a vast audience for whom his every move is of enormous interest. One hesitates to use the word biography to describe this book. It is more a roundup of what is known to date about the famous financier and playboy, culled from a variety of sources. The chances are that most readers already have seen or heard, somewhere and sometimes in spite of themselves, most of what Hurt has to report. Right now, Trump seems to be down. Will he remain there? Stay tuned. Someone will be sure to let us know. Best to wait until the requests mount up before adding this one to the collection. Previewed in Prepub Alert, LJ 1/93.
- A.J. Anderson, GSLIS, Simmons Coll., Boston
Copyright 1993 Reed Business Information, Inc.

From Kirkus Reviews
A deliciously wicked take on casino/real-estate mogul Donald J. Trump. Drawing on a wealth of sources, Hurt (For All Mankind, 1988, etc.) offers an exhaustive, gossipy rundown on a golden boy of the so-called greed decade who lost his touch--and way--in the hard realities of the 1990's. Capitalizing on political contacts made by his father, who amassed a fortune building and managing apartment houses for working-class residents of N.Y.C.'s outer boroughs, the erstwhile Wunderkind made a flashy name for himself in Manhattan property development. Moving on to Atlantic City's glittery gambling dens, the cocksure Trump (who turns 47 this June) took a great fall when his faith in ever-rising asset prices proved unfounded. In the wake of an acrimonious divorce that ended a 13- year marriage to the Czech-born Ivana (inducing bankers to review Trump's balance sheet with greater care), the ambitious hustler's leveraged empire and its trophy holdings now languish in undeclared bankruptcy. While Hurt doesn't wholly dismiss the possibility of a comeback, he leaves little doubt that Trump is bucking tough odds. Nor does the author overlook many opportunities to dish the dirt on his subject's star-crossed personal life and dubious business practices. Cases in point range from the Trump family's long- standing ties to organized-crime figures through The Donald's fling with Marla Maples; inability to weigh a deal's downside risks against its potential rewards; midnight demolition of a Manhattan landmark; and world-class talent for manipulation. Lacking the insider's edge of John R. O'Donnell's Trumped! (1991)--but, still, a slick, informed account of an upstart wheeler-dealer whose brass may be exceeded only by his reach. (Photographs--not seen) -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.

Most helpful customer reviews

32 of 35 people found the following review helpful.
Trump's actions & words were just as reprehensible then as they are now
By Corinne H. Smith
(maybe even more)

Knowing my strange fascination with all things Trump, a friend and fellow librarian gave me a copy of this 1993 book after her own library weeded it from the biography section. Somehow I'd missed it during my quest to read any books by or about Donald J. Trump. I can't thank my friend enough, though the outcome surely does not match her expectations. This book has scared me straight, so to speak, and has turned me against the man, seemingly forever.

When Harry Hurt III compiled his copious notes for this publication, he had only Trump's real estate deals of the 1980s and early 1990s to draw upon. But add those to the complexities caused by DT's overlapping relationships with Ivana Trump and Marla Maples, and the result reads like a blow-by-blow scorecard of crimes and misdemeanors. Here are the details of his early exploits in the real estate markets of both Manhattan and Atlantic City. Here are all of the negotiations he made with literally dozens (if not hundreds) of banks, using presumed building equity and future potential worth to ensure repayment of the loans. Or maybe not. Here are skazillions of false rumors deliberately leaked to the media in an effort to generate publicity of any kind. Add concrete contracts with mob-related outfits and the intricate and lawful demands of the New Jersey Gaming Commission, and you've got the prime ingredients for a made-for-TV movie. Or perhaps a Sopranos episode. And that's not even including the days spent arguing over the terms of a nuptial agreement of a marriage that's quickly heading south. And Hurt didn't even have to invent any of it. Just his presentation of the facts is enough to set our heads a-shaking. The dollar amounts involved will do that, as you might expect.

Subsequent Trump biographers have covered many of these endeavors, but not necessarily in such detail. Self-professed real estate moguls have lives that can only be described as exceedingly complex. We who reside in the trenches can breathe sighs of relief as we turn these pages, knowing we'll never have to deal with such Trump-sized issues. We'll never have to fight business battles in courtrooms or have our most intimate moments scrutinized in gossip columns or in front page photos. Hurt mentions a few personal items I don't recall coming across in other books: the fact that DT used both liposuction and diet pills to get rid of some extra poundage, and that he had scalp reduction surgery in order to remedy his hair loss. A decade and a half later, we can pretty much judge how successful those attempts at physical improvement were.

But something that stands out is the number of times Trump's then-total worth is projected and questioned in this book. DT always claims it's more than a billion dollars; Hurt and his sources calculate that the amount is far, far less and has always been far, far less. I don't recall (and can find no retrospective proof) that Donald Trump sued Harry Hurt III for misrepresenting his fortune after this particular book came out in 1993. And yet that's exactly what Trump did when author Timothy O'Brien released "TrumpNation" in 2005. In his text, O'Brien set the developer's total assets at $150 to $250 million, while DT insisted it was five or six billion. Trump felt strongly enough to sue for libel. And it wasn't until mid-July 2009 that a New Jersey judge dismissed the case. Technically, O'Brien won. But if you read any of the accounts of the incident, Trump makes it seem as though *he* did. "My net worth fluctuates," he says. As it does time and time again in this older glance at his life and his lifestyle.

It's also interesting to come across the names of some folks who make cameos in DT's life during this time period and have since ended up on "Celebrity Apprentice." Herschel Walker was a New Jersey General before he became a Dallas Cowboy. And when the USFL folded, General owner Donald J. Trump still owed $13 million on player contracts with Herschel Walker and Doug Flutie. He found ways to get out of paying them both, according to this text. Why would Walker later agree to be on a reality TV show with his former employer under such circumstances, only to let the man kick him around again? Odd.

Carol Alt is mentioned several times here as well: sometimes as a friend to Trump, and sometimes as a possible romantic conquest. Now we have to wonder how ethical it is for a "Celebrity Apprentice" candidate to have once been that close to the theoretical boss. I guess we won't know how many others have been in that situation. And after reading this book, we should also wonder why Ivanka and Don Jr. still talk to and work for their father. What is this hold he appears to have on everyone?

How much has changed, more than a decade and a half after the epilogue of this book was written? The Trump Organization is involved in the same kinds of building projects, but now in a few new places like Chicago and Dubai. The New Jersey casinos are still in trouble and are making news every day, with speculation about bankruptcy continuing to drift in the air. But because of the success of "The Apprentice," Donald Trump still appears to be riding an American high. Yet if people go back and read this well-written and well-documented biography, they might find retrospective reason to hold him in lower esteem. I see now that his actions and words have always gone beyond arrogance and well beyond the realm of simple male chauvinism. When I search my thesaurus for a more intensive word to describe his approach to life, my eyes land first on the word "vainglorious," and then, finally, on "peacocky." That'll do, I think.

14 of 14 people found the following review helpful.
When is rape not criminal? Presumably, when it is not actually rape, but that's an issue in need of careful consideration.
By UncleBobMartin
Every copy of this book that I have seen includes a "Notice to the reader" as a pasted-in addendum to the front matter of the book, a "statement of Ivana Trump " intended to qualify certain statements made by Ivana in a deposition in which the former Mrs. Trump stated that she was raped by her husband.
In qualifying her testimony, Mrs Trump states the following, along with a statement. indicatïng that her statement can only be used in its entirety.

"I wish to say that on one occasion during 1989, Mr. Trump and I had marital relations in which he behaved very differently toward me than he had during our marriage. As a woman, I felt violated, as the love and tenderness, which he normally exhibited toward me, was absent. I referred to this as a "rape," but I do not want my words to be interpreted in a literal or criminal sense.
"Any contrary conclusion would be an incorrect and most unfortunate interpretation of my statement which I do not want to be interpreted in a speculative fashion and I do not want the press or media to misconstrue any of the facts set forth above. All I wish is for this matter to be put to rest.
This statement can only be released and used in its entirety.
Approved: Ivana M. Trump
Date: April 6, 1993

Five Stars is awarded due to historical import, not any intrinsic quality of the book.

9 of 9 people found the following review helpful.
This is an important, highly charged expose of Trump's past
By J. Roslyn
The Lost Tycoon is an exhaustive depiction of Trump's scams, cons and lies. Here are just a few take aways:

- [ ] Trump used illegal labor from Poland to tear down the old building on the site where Trump Towers would be built. The laborers slept on the construction site, and many were never paid. (And they destroyed the Art Deco statues and grill work in order to meet the construction deadlines. Trump apparently ordered this destruction, despite promising to preserve the statues, etc.)

- [ ] Trump Plaza, in Atlantic City, met its state minority contractor quota by listing Mike Tyson as a minority contractor.

- [ ] Trump used Damin Aviation to ferry himself and others back and forth to Atlantic City. Joe Weichselbaum headed it up until he was indicted on illegal drug smuggling (Hurt wonders if there was any truth to the rumor that Weichselbaum procured cocaine for Trump's casino high rollers). Then the New Jersey Division of Gaming Enforcement (DGE) forced Weichselbaum out. Weichselbaum pled guilty and was sent to prison. A year later, Weichselbaum's girlfriend paid $2.35 million for two apartments in Trump Towers, claiming the money was her own. When Weichselbaum was paroled, he moved into the apartments (now a duplex) and told the parole board he was going to be Trump's helicopter consultant.

- [ ] In 1989, three of Trump's top Atlantic City executives were killed in a helicopter crash following a meeting with Trump. Upon hearing of their deaths, Trump told a colleague that he couldn't resist milking the deaths for publicity. He then falsely claimed he was supposed to be on that flight.

- [ ] Ivana worked hard at Trump's hotels and casinos, despite his constant attempts to belittle her work (during their famous divorce, he once claimed she stayed home and did the laundry).

- [ ] The book reports on Ivana's divorce-deposition testimony where she claimed that Trump violently raped her and tore out chunks of her hair because he believed her plastic surgeon had harmed him by performing a poor scalp reduction surgery. He was in great pain, and he blamed Ivana. Ivana disclaims the rape in a letter inserted in the beginning of the book. In it she claims that her use of the term "rape" only meant that Trump was "not loving" to her.

Story after story about Trump's temperament fill this book. Trump seems to have lurched from one temper tantrum to the next, from one lie to the next, from one con to the next. He claimed his wife and children were important to him, but business and money seem to always have been his true love. As set out in this book, there are two constants with regard to Trump's personality: if the truth doesn't suit Trump, he changes it, and he will not tolerate criticism of any kind. This is an important, highly charged expose of Trump's past. Unfortunately, it only covers Trump's life up until the early 1990's. Nonetheless, this is a book that should be read by voters in this election year.

(Although I read a Kindle Unlimited version of this book, as of the date of this review, this version has been pulled by Amazon. Accordingly, this review is being placed under the out-of-print version of the book.)

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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, by E. Freya Williams

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including:

Iconoclastic Leadership fueled by deep conviction and a rebellious streak - Disruptive Innovation that uses sustainability to spur the development of radically better products and services - A Higher Purpose that ignites the company--when the mission leads, profits follow - Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

  • Sales Rank: #366022 in Books
  • Brand: Amacom
  • Published on: 2015-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.10" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 288 pages

Review

“A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability." —Kirkus Reviews



“The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation.” --Autamme



"...plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia



“…making sustainability relevant to the mainstream…a very readable work on a subject that often receives a dull treatment.” --The Irish Times



"...a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail



"Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business.” --Internal Auditing

From the Inside Flap

The words “sustainable” and “profitable” have long seemed at odds in the minds of business leaders. Crunchy granola ideals aren’t sexy or lucrative...or so goes the old way of thinking, in which the idea of being environmentally or socially conscious was code for sacrificing profits. The surprising reality, though, is that today, businesses built around sustainability—such as Tesla, Unilever, and Chipotle (which is now bigger than Burger King)—are growing faster than their conventional counterparts, commanding wider profit margins and knocking stalwarts of the strip mall, and titans of industry off their long-held leadership perches.

How has this new breed of the forward-thinking, billion-dollar company overturned the prevailing wisdom to become wildly successful by any standard . . . and how can you apply those lessons to your own organization? Based on the author’s unique first-hand experience of advising Fortune 500 companies including Coca-Cola, Unilever, and Kraft on their sustainable business strategies—and featuring exclusive interviews with C-Suite executives and proprietary research—Green Giants offers unprecedented insight, as well as a blueprint for success any organization can follow, on how to turn a strategy of sustainability into a billion-dollar business proposition.

Examining nine companies that are using sustainability and social responsibility as a springboard to wild profitability, the book reveals the six key factors responsible for their success, including:

• Iconoclastic Leadership—Most successful sustainable companies can trace their journeys back to one person, fueled by deep conviction and a rebellious streak, who started it all.

• Disruptive Innovation—The secret lies not in pursuing a more socially conscious version of an existing product . . . but in using sustainability to spur the development of radically better, category-disrupting products and services.

• A Higher Purpose—When the mission leads, profits follow. Learn to embrace the paradoxical wisdom that businesses ignited with a purpose beyond profit tend to outperform the competition.

• Mainstream Appeal—Win over a broader audience of mainstream consumers by showing them what’s in it for them.

Chances are, your assumptions about how to build a successful, sustainable business are wrong. Revealing the essential strategies used by socially and environmentally conscious companies that have achieved astounding success, Green Giants shows you how to replicate the same techniques in your own organization . . . and start rolling in the green.

E. FREYA WILLIAMS has advised organizations as varied as Coca-Cola, Unilever, Waste Management, and the United Nations, on how to incorporate sustainability and social good into their businesses and brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR. Follow Freya at: twitter @freya1

From the Back Cover

What do billion-dollar organizations like Tesla Motors, Trader Joe’s, Chipotle, Toyota, Unilever, and General Electric have in common? They have all succeeded—amazingly—at building phenomenally successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives.

Packed with eye-opening research, exclusive interviews, and enlightening examples from major organizations, Green Giants reveals how these and other well-known, incredibly successful companies have turned a strategy of sustainability and social good into a billion-dollar business proposition . . . and how you can, too. The book provides a blueprint for sustainable success, examining the six key factors green giant companies share that have directly contributed to their uncommon success.

Uncovering enticing stories of iconoclastic thinking, radical innovation, tenacious commitment, standout creativity, and explosive growth, the book reveals the harsh truth that corporate success can’t be achieved on integrity, responsibility, and altruism alone. Packed with practical advice and hard-won wisdom, this book explains how to harness and replicate the proven methods currently fueling this dynamic and socially responsible business movement . . . and achieve incredible success for your own ecologically responsible organization.

Advance Praise for Green Giants:

“Want to be part of the future of business? This book reveals the secrets of the next billion-dollar businesses, written by the person who helped some of the successes of the last few years get there.” — Hunter Lovins, President, Natural Capitalism Solutions; Professor of Business, Bard

“Green Giants is a testament to the potential for transforming societal need into strategic opportunity. This inspiring but realistic account is filled with real-life lessons for all who aspire to build a more sustainable economy.”— Lynn S. Paine, John G. McLean Professor of Business Administration and Senior Associate Dean, Harvard Business School

“The debate is over. Business can contribute to the greatest challenges facing society, and deliver profitable growth while doing so. Indeed, it must. This book provides important evidence that it can be done. It should be required reading for any business leader wishing to lead companies that will prosper for the long-term.”— Kees Kruythoff, President, Unilever North America

“Green Giants will become an instant ‘must read’ for all who feel that capitalism has to change. Freya Williams has written a superb book showcasing the critical shift for sustainability from a siloed, often protective practice, to core business strategy. This is the guide for tomorrow’s new billion $ brands.”— Carol L. Cone, CEO, Carol Cone: On Purpose

Most helpful customer reviews

3 of 3 people found the following review helpful.
Go Big and Go Green
By jessie
Well written, well researched, and on point. Green Giants seamlessly lays out the importance and profitability of a sustainability mindset in our current economic climate. 'Go big' and 'go green' are not only compatible, they are essential partners in creating break-through, billion-dollar companies. Williams cogently argues for sustainability in business by detailing the achievements of nine model "Green Giant" companies and investigating the secrets to their success. While the text is chock-full of hard facts to quell any lingering doubts, Williams's language makes this book a pleasure to read.

3 of 3 people found the following review helpful.
Brilliant book. It blends a rock-solid business case with ...
By L. Hunter Lovins
Brilliant book. It blends a rock-solid business case with pragmatic guidance on how you can replicate the success of these companies in your own. Required reading for anyone doing business, or interested in becoming one of the next billionaires. Freya knows whereof she speaks, has worked with most of the companies she profiles, and guided countless others to market success. This is an unparalleled opportunity to learn from someone who has been in the trenches of transforming business.

2 of 2 people found the following review helpful.
Absolutely fantastic transformation framework for how to do "green" the right ...
By M. Henderson
Absolutely fantastic transformation framework for how to do "green" the right way. Steeped in solid business thinking, and anchored by a practical foundation of experience and insight, this is a wonderful book for anyone–ANYONE–interested in changing business in service of the greater good. And at a profit. Brilliant stuff.

See all 12 customer reviews...

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